Google yesterday acquired AdScape Media for $23 million! Adscape media is the video game advertising company and the developer of the worlds first in-game advertising. Advertising is taking a big leap nowadays and with acquisition of AdScape google plans to widen its advertising empire. There are new innovative ways to advertise now and In-game advertising is one such an example.
To know more about in-game advertising click here.
From Wikipedia..
"2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010"
Its obvious that google is planning to seize the growing opportunity by its new acquisition.
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