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Friday, April 27, 2007

Aol.in is out!


AOL launched its web site for India. It is following the suit after Google, Yahoo and MSN. It provides email, messenger services with "@aol.in" address. The other services provided are news, sports, local search and videos.

``India is one of the world's fastest-growing online markets, and our India portal will help us compete for users and advertisers in this important region,'' Ron Grant, AOL's president and chief operating officer, said in a statement.


AOL is betting on the Indian internet market as it is said to be having 45 million users now and expected to reach 145 million by 2010. I don't see anything new in the AOL India portal. Since the Indian internet users are growing rapidly and since the Indian internet market has a huge potential, AOL wants its share. The AOL needs to bring something new to get the attention of Indian users since the Indian portal market is already dominated by Google, Yahoo, Rediff and Indiatimes.

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